The timing of the holiday conversation on TikTok coincides with consumers’ advanced planning and buying behavior. Start holiday campaigning early to capture the pre-holiday hype, allowing for a more seamless runway to conversion.

Consumer data reveals a forward shift in the holiday shopping timeline, with planning and buying taking place as early as October. This is largely due to people wanting to spread out shopping costs over a longer period of time.

The timing of the holiday conversation on TikTok coincides with consumers’ advanced planning and buying behavior. Start holiday campaigning early to capture the pre-holiday hype, allowing for a more seamless runway to conversion.

Consumer data reveals a forward shift in the holiday shopping timeline, with planning and buying taking place as early as October. This is largely due to people wanting to spread out shopping costs over a longer period of time.